A Complete Guide to OTT and Free Streaming Evolution

Recently, OTT services have become extremely popular with many viewers.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT refers to services that deliver various types of content through the internet.

Popular platforms include Netflix, Watcha, and TVING.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to more info viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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